Research best practices — Page 9 | Highlight
Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- [May 14, 2025
**How to Save Money with Concept Testing** Read article](/content/blog/concept-testing-with-ihut/index.html) - [May 12, 2025
**Removing Red Dye from a leading beverage brand**
Key success metrics 500
Read article](/content/blog/reformulating-for-regulations-example/index.html) - [May 8, 2025
**Meet Sensory Scientist Alex Maxwell**
Get to know our team of research professionals better! You already know Research Director Lauren Rappaport . This spring, Highlight was delighted to welcome Research Director Alex Maxwell to the team, too. Alex is a…
Read article](/content/blog/sensory-scientist-alex-maxwell/index.html) - [May 7, 2025
**How to Identify White Space Opportunities** Read article](/content/blog/white-space-opportunity/index.html) - [May 7, 2025
**Market Research Analysis: Get Real Data, Not Delulu** Read article](/content/blog/market-research-analysis/index.html) - [May 7, 2025
**Protect Your Brand with Claims Substantiation** Read article](/content/blog/claims-substantiation/index.html) - [May 7, 2025
**How To Benchmark to Break the Mold** Read article](/content/blog/how-to-do-benchmarking/index.html) - [May 6, 2025
**Updating Your Pricing to Respond to Tariffs**
In today's volatile global market, tariffs can change suddenly, throwing carefully calibrated pricing strategies into disarray. When these trade policy shifts occur, companies face a critical decision point: absorb the…
Read article](/content/blog/tariffs-pricing/index.html) - [May 1, 2025
**What you need to know from the Beverage Forum 2025**
The Beverage Forum 2025 brought together the most innovative voices in the drinks industry. From functional favorites and trending flavors to founder grit, here are the top highlights from this year’s event.
Read article](/content/blog/beverage-forum-2025/index.html) - [Apr 18, 2025
**IHUT for Mondelez BFY SnackFutures Innovator**
Key success metrics <2 days
Read article](/content/blog/mondelez-ihut/index.html) - [Apr 18, 2025
**Product Optimization Testing for Freestyle Snacks**
Key success metrics 100
Read article](/content/blog/qualitative-quantitative-insights-packaging-marketing-claims/index.html) - [Apr 18, 2025
**Claims Validation for Feminine Wellness Product**
Key success metrics 100+ website reviews
Read article](/content/blog/claims-validation-feminine-wellness/index.html)
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