Identify where to grow next

You’ve got a hero product or a whole line of great SKUs. Now it’s time to expand — and Highlight-powered research shows you where.

When teams are planning expansion

• There’s pressure to replicate past success
• There’s no clarity on where you have a right to play
• You need to know which categories and niches offer long-term growth

The result

A lack of direction — and risk in taking the leap.

Expand smarter with Highlight

• Testing new products with real consumers
• Comparing multiple opportunity areas side by side
• Using AI to surface unmet needs and evolving trends
• Seeing where the biggest upside really is

Learn more about data-driven line extension

Find where to grow next

• Identifying white space
  Explore your category to uncover unmet or under-met consumer needs.
• Consumer co-creation
  Elevate the voice of your consumer and democratize product development.
• Audience profiling
  Get to know your consumers and potential consumers on a deeper level.

See how Highlight helps teams expand

Get a personalized walkthrough of how to grow your pipeline.

See Highlight in action

Keep moving through the lifecycle

• Previous stage Optimize
  Continuously enhance the consumer experience.
• Back to the start Explore
  Understand where opportunity and consumer need intersect.