Pinpoint every opportunity for growth

…and avoid updates that hamper it. See how your product should evolve to sustain consumer loyalty and grow sales.

When teams are considering product updates

• You’re under pressure to react quickly to supply chain changes
• You risk changes that could alienate current shoppers
• You’re responding to evolving consumer preferences on ingredients

The result

A huge risk of disrupting successful past performance.

Alienation analysis original vs. update

18% risk

High potential for user loss — refine the new formula before it reaches loyal buyers.

Highlight AI

Alienation traces to the new sweetener, not the packaging

Reformulate smarter with Highlight

• Testing prototypes with real consumers
• Applying in-platform research standards automatically for rigorous results
• Pinpointing the attributes behind consumer content — and discontent

Learn more about alienation analysis

Update without the risk

[In-home usage testing

Put your product in real consumer homes to see how it performs in real-life routines.](/content/use-case/in-home-usage-testing/index.html) [Alienation analysis

Identify the elements of your reformulation, packaging, or branding that risk alienating current consumers.](/content/use-case/alienation-testing/index.html)

See how Highlight helps product teams optimize

Get a personalized walkthrough of how to launch reformulations with confidence.

See Highlight in action

Keep moving through the lifecycle

[Previous stage Understand
Evaluate evolving consumer preferences and behaviors.](/content/lifecycle-stage/in-market-diagnosis/index.html) [Next stage Expand
Grow your innovation and renovation pipeline.](/content/lifecycle-stage/extend-product-line/index.html)