Functional products

See how innovative teams are building functional products consumers love.

Featured content

WebinarBFY beverage
The Highlight Reel: Innovation on tap
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Trend reportOriginal research
Using consumer research to predict the beverage flavor of the summer
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BFY beverages
Highlight Spark Keynote: How women-led brands are shaping conscious consumption
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Interview

Spindrift: How to Drive Sustainable Innovation

In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.
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Prepare your product research roadmap

Case study
Product line optimization for postpartum recovery products
See how one postpartum supplement used Highlight to understand product efficacy against a competitor product with a niche audience of pregnant people in their final trimester (38+ weeks).
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On-demand webinar
What consumer insights predict about holiday spending
In this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.
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Guide
Product Testing for Precision
See how phasing your approach to research can give you more reliable insights into future market performance.
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Prove out your functional claims

See how Highlight validates efficacy, taste, and appeal for functional products — book a session to get started.
Book a session