Better-for-you product innovation | Highlight
Better-for-you
See how brands like yours are building better-for-you products people love.
Featured content
Case studyProduct concept validation
How Yolélé is bringing "super grain" fonio to the world
Read more](/content/blog/learn-more-about-super-grain-fonio/index.html)
WebinarProtein
Highlight Showcase 2025: The power of protein ft. CLIF & Sourmilk
Read more](/content/blog/china-import-tariffs-and-alienation-testing/index.html)
WebinarBFY snacksFiber
The Highlight Reel: Move over, protein. It’s time to fibermaxx.
Read more](/content/highlight-reel-zesty-z-recording/index.html)
Case studyPositioningSensory testingCompetitive testing
How Simply Gum used Highlight to confidently expand beyond gum
Read more](/content/blog/how-simply-gum-expanded-into-new-skus-with-highlight-research/index.html)
Highlight researchBFY beveragesTrend report
Original research: Are consumers really drinking less?
Read more](/content/hubfs/Highlight%20Report%20NA%20Bev%20Drinking%20Habits_Jan%202025.pdf)
Webinar
The Highlight Reel: Is "Better for You" better for business?
Read more](/content/better-for-you-better-for-business/index.html)
3 trends driving growth in the "Better for You" space
In this piece from Food Dive, see the original research from Highlight showing how GLP-1s, sugar, and protein are shaping consumer preferences.
Prepare your product research roadmap
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Case study
Reformulation for Regulators & Consumer Preferences
Learn how one legacy beverage brand updated their formula for evolving consumer preferences and food safety regulations.
Read](/content/blog/reformulating-for-regulations-example/index.html)
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On-demand webinar
Spindrift: How to Drive High-Impact Innovation
Hear from Spindrift VP (formerly of Williams-Sonoma and Grove Collective) Jon Silverman on what it takes to build a brand for lasting success.
Watch](/content/highlight-spark-spindrift-innovation/index.html)
Guide
Product Testing for Precision
See how phasing your approach to research can give you more reliable insights into future market performance.
Download](/content/blog/concept-testing-with-ihut/index.html)
Bring better-for-you claims to real consumers
See how Highlight validates the products, claims, and positioning behind the better-for-you category — book a session to get started.