Structured by experts, shaped by you

Survey Blueprints make product test setup fast, intuitive, and methodologically sound from the start — so every test you launch is built on best practices, then tailored to what you need to learn.

Lotion — Trial Survey

41 questions

Draft Ready 1 day to complete

Survey blueprint

How would you rate the value for the money?

• Poor value
• Average value
• Good value
• Excellent value

Built by researchers

160+ Survey Blueprints across 12 product categories

Question library

• JAR Scale
• 5-Point Scale
• Open-End

Concept test — Blueprint

1. Product Condition Check
2. First Impressions Blueprint
3. Appeal (Concept) Blueprint
4. Sensory — Aroma (JAR) Blueprint
5. Your custom question Custom
6. Value, Priced (Concept) Blueprint

Research design made smarter

With Highlight, each test you run comes pre-loaded with an expert-built Survey Blueprint tailored to your product category, audience, and research topic — so you have a jumping-off point to get your key business decisions answered. From there, customize freely with drag-and-drop modules to fit your product, audience, and testing needs.

• Pre-loaded for your category, audience, and research topic
• Built and reviewed by research experts, grounded in best practices
• 160+ Survey Blueprints across 12 product categories

Flexible where you need it, reliable where it counts

Highlight’s survey builder turns every user into a research pro — combining the flexibility you want with the research rigor you need. Choose from expert-designed blueprints and question types (from sensory JAR scales to concept-testing batteries to video testimonial uploads), all grounded in best practices. With customizable logic and question libraries for quantitative, qualitative, and mixed methods, Highlight adapts to your objective while keeping every test methodologically sound.

Quality research yields quality results.

Survey builder questions

What is a Highlight Survey Blueprint? Highlight Blueprints are expert-built survey templates pre-loaded for your product category, audience, and research topic — 160+ of them across 12 product categories — so every Highlight study starts from a methodologically sound foundation instead of a blank page.

Can I customize a Highlight Survey Blueprint, or am I locked into the template? Customize freely. Highlight’s drag-and-drop modules, 17 question types, and 250+ question library let you tailor any Blueprint to your exact product, audience, and testing needs.

Can you run both quantitative and qualitative questions in the same survey? Yes — quant, qual, and mixed methods run in one Highlight instrument, from sensory JAR scales to concept-testing batteries to open-ended video testimonial uploads.

How does audience profiling work when building a product research survey? Highlighters come pre-profiled across 43+ demographic, behavioral, and attitudinal attributes, so you can append the profiling you need in a Highlight study without spending survey real estate re-asking it.

Can I reuse a survey and audience from a past project? Yes — Highlight lets you duplicate audiences and surveys from any past project with structure, logic, and setup fully intact, so your next study launches in minutes instead of hours.