Pulse: instant product insights from AI Twins | Highlight
Pulse
Take the pulse of your audience in seconds, not survey cycles.
AI Twins of real Highlighters, built from millions of data points. Get feedback on anything from a napkin sketch to a finished concept.
Pulse· Packaging and shelf appeal: protein sparkling water
Would you try a protein-packed sparkling water? What would stop you?
Pulse summarized 20 Twin responses · 9s
About 4 in 10 would try it — as a better seltzer, not a protein drink. Carbonation level is the biggest risk; price is the second gate.
Key quotes
M“Protein and bubbles together sounds strange to me.” — Maya R., 28
J“I love this idea and could see it replacing my daily Spindrift.” — James T., 38
P“Anything over $3.49 and I'm grabbing my usual.” — Priya S., 29
The problem
Your best ideas die before they’re ever tested.
Recruiting a focus group for a napkin sketch isn’t worth the six weeks or the budget — so early concepts get greenlit or killed on gut feel. The riskiest decisions in your pipeline are the ones made with the least data.
Pulse gives every idea a first read — before you spend a dollar on development.
From idea to insight in three steps
No recruiting, no scheduling, no waiting on a report. Just ask.
- Define your audience Choose who you want to hear from — demographics, category, purchase behavior.
- Start a discussion Ask open-ended questions, or upload concept images — packaging, renders, rough sketches. No matter how early, you can test it.
- Explore the responses Pulse sums up what your audience said — then lets you dig into every individual Twin's response, demographics and all. Ask a follow-up or refine the concept anytime; every discussion is saved.
Pulse
Your audience is ready. 20 Twins, each modeled on one real Highlighter. No recruit, no wait.
Would you try a protein-packed sparkling water? What would stop you?
can-concept.png
Individual Twin responses
Every Twin is one real person's perspective
Each Twin is modeled on one real Highlighter — scaling our network of real people and real perspectives, backed by millions of data points from real surveys and in-home product tests.
One real Highlighter
Maya Highlighter28 · Mother of two · Midwest Data points 2,000+ Categories Beverages, snacks
Becomes one Twin
Maya's Twin Highlight TwinModeled on Maya Answers in Seconds Available 24/7
And stays an individual voice Maya
James
Priya
Individual voices — the split and the minority view stay visible.
Not personas. Twins.
Most AI consumer simulations average people into a composite — a person who doesn't actually exist.
Other AI personas
Highlight Twins
Generic panel data or a single interview
Source data
Real people testing real products in their homes, often dozens of times each
Fine-tuned on pooled data — averaged into a composite
Model
Each Twin anchored to one real Highlighter's record
Fixed setup cost, then a wait while it's built and trained
Audience setup
Define an audience and start a discussion right away
Carries the assumptions and biases of its training data
Over time
Every new test makes responses more accurate
The proof
92%
of human-level consistency
In a blind study on concepts they'd never seen, Highlight Twins matched real Highlighters' answers nearly as often as people match their own earlier answers.
Download the validation study →
Why it holds up
Built for CPG
Consumer product research is all we do — from recruiting to in-home testing.
Unparalleled data quality
Modeled on real people testing real products at home, often dozens of times each.
Continuous learning
Every new test makes Twin responses more accurate.
Research expertise, built in
And a researcher in every discussion.
Asks your audience
Would busy parents pick this over their usual sparkling water?
Pulse Quick one for the group. 8 of 20 would switch — rest worry their kids won't like the carbonation level.
Answers from the discussion
What did people say about the carbonation level?
Pulse Already covered — 7 of 20 Twins mentioned the carbonation level earlier. Most wanted it lighter.
Sharpens the question
Is this a good idea?
Pulse Hard to answer as asked. Try: “Which of these two flavors would you buy first, and why?”
You’re not just chatting with Twins. You’re working with a researcher.
Pulse is where research starts, not where it ends
Start with a read from Twins, then take your strongest ideas to real Highlighters — all on one platform.
Five ways teams put Pulse to work
However your team works, your audience is ready when you are.
Pulse· 20 Twins
What would make you pay more for a sparkling water?
Pulse
Function beats flavor: 11 of 20 would pay more for added benefits; only 4 for premium flavors.
Summarized 20 Twin responses · 9s
Would you buy a savory oat-based yogurt?
Pulse
Low interest: 3 of 20 would try it, and most couldn't picture when they'd eat it.
Summarized 20 Twin responses · 9s
Which version of this claim lands better?
Pulse
Version B wins: 13 of 20 preferred “no aftertaste” over “zero sugar.” Several said “zero sugar” made them expect a diet taste.
Summarized 20 Twin responses · 9s
Which of these three concepts would you buy first?
Pulse
Concept 2 leads clearly: 12 of 20 picked it, so it's the one worth taking to an in-home test.
Summarized 20 Twin responses · 9s
How does our current packaging compare to the redesign?
Pulse
The redesign wins 15 to 5, mostly for being easier to spot on the shelf.
Summarized 20 Twin responses · 9s
Understand your consumer
Ask the bigger questions — what people wish existed, what they’ll pay more for, how they think about a category.
Catch weak ideas early
Pulse gives you an instant layer to catch weak ideas before a single product ships.
Refine an idea before you build it
Start with what you’re thinking, see how your audience responds, and let their responses reshape the positioning and value props.
Choose what moves on to real-world testing
Use Pulse as a fast first-pass filter, so only your strongest ideas go to concept and in-home testing.
Make the case with data
Bring real responses to the meeting. Support proposed changes and early decisions with data, not just instinct.
Your audience is waiting. What will you ask?
Instant answers from Twins of real Highlighters, grounded in real product testing. See Pulse in action with your own idea.