Diagnose your in-market performance

Get to the bottom of how your product performs in market — and what to fix to drive more sales.

See Highlight in action Explore the platform

Built for innovators. Loved by product teams. Trusted by leading brands.

Sound familiar?

When teams are trying to diagnose

• Underperformance at retail could be caused by many different factors
• Retail measurement data is expensive — and may not reveal the root of the problem
• Teams are too close to the product to have an unbiased opinion

The result

Making updates blindly — or against biased feedback.

Penalty analysis in-market SKU

Highlight AI: Color, not flavor, is driving the repeat-purchase dip

Diagnose smarter with Highlight

• Pinpointing the sensory metrics causing consumer discontent
• Using AI to surface insights from unstructured qualitative feedback
• Measuring in-home usage to find points of failure in real-life environments
• Running blinded head-to-head competitive tests and category benchmarks

Learn more about benchmarking

Get to the root of performance

• In-home usage testing
  Put your product in real consumer homes to see how it performs in real-life routines.
• Benchmarking
  See where your results stand against category norms to get to the bottom of your performance.
• Ratings & reviews
  Crowdsource the real consumer ratings you need — and learn what customers love most.
• Competitive testing
  Blind your product and pit it against category leaders to see where you win and where you lose.

See all use cases

See how Highlight helps teams understand & diagnose

Get a personalized walkthrough of how to find the root cause.

See Highlight in action

Keep moving through the lifecycle

• Previous stage: Validate
  Confirm your product is launch-ready and delivers on its promise.
• Next stage: Optimize
  Continuously enhance the consumer experience.