Ensure your product is ready for launch | Highlight
Ensure a successful launch
Before you go to market, ask your target consumers what they really think of your product.
When teams are preparing to launch
- You aren’t sure what shoppers will love — or hate — about your product
- You don’t know which features or attributes to highlight in your marketing
- You don’t have real consumer validation for social proof
The result
It could be a great product — without any reasons to believe.
Launch readiness claims + reviews
“Clinically gentle on sensitive skin” 88%
“Visible results in 2 weeks” 76%
Consumers who agree, after 14 days in-home
Summary Powered by Highlight AI
Gentleness outperforms efficacy as the stronger purchase driver among sensitive-skin shoppers.
In the platform
Launch smarter with Highlight
- Validating claims for compelling messaging
- Validating performance with longitudinal in-home usage testing
- Using AI to surface common consumer concerns and preferences
- Generating authentic consumer reviews that convert on your PDP
Learn more about ratings & reviews
Validate before you launch
Claims testing
Product validation
In-home usage testing
See how Highlight helps teams validate and launch
Get a personalized walkthrough of how to go to market with confidence.
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