Intimate & sensitive

See how brands like yours are conducting consumer and efficacy research with hard-to-reach segments.

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Featured content

Case study Personal care
How LOLA is listening to their consumers to create packaging that wins on-shelf
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Case study Supplements Efficacy testing
How Wile used longitudinal testing to validate claims
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Case study Kid testing
Video: Fragrance testing with Gen Alpha
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Webinar Kid testing
Highlight Spark: Kid-Tested, Parent-Approved ft Frida & Once Upon a Farm
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Case study Underwear testing Apparel
How Hanes built wear testing into their product innovation cycle
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Case study Wellness Supplements
Product line optimization for postpartum recovery products
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Interview

Spindrift: How to Drive Sustainable Innovation

In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.

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Prepare your product research roadmap

Case study
How Tree Top cracked the code on kids’ applesauce testing
Tree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight’s product testing community stepped in to help.
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On-demand webinar
Food Dive: How to build joy into every bite
Watch this replay from Food Dive with Brigette Wolf, Chief Marketing Officer at My/Mochi, about how her team is building more sustainable, healthier sweets shoppers love.
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Guide
Product Testing for Precision
See how phasing your approach to research can give you more reliable insights into future market performance.
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Reach the hard-to-reach with confidence

See how Highlight recruits and researches sensitive, niche, and hard-to-reach audiences — book a session to get started.

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