Prove it works in real homes.

Cleaners, paper, storage, and the everyday workhorses. Test efficacy, ease, and scent where the job actually happens.

Top-box appeal

80%▲ 18 pts

vs control

0control 62100

Driver scores

• Efficacy: 89
• Ease of use: 75
• Scent: 62

Highlight AIFinding

First-pass efficacy is what earns the trust.

+21 pts

intent lift

0.69

repeat corr.

Presentation

PDF

Purchase intent

6 concepts · 300 testers 1 / 8

Household goods

Built for the home

Custom efficacy testing, run in the rooms that matter

A household product is judged on the messy reality of a real kitchen or laundry room, not a spec sheet. We hand yours to the people who do that chore every week and capture whether it genuinely delivers.

Efficacy, ease of use, scent, and value perception, with photo and video of the job in progress. Real homes, real messes, honest verdicts.

Why teams choose Highlight

Turnkey, targeted, and fast

Three reasons household brands test with confidence.

• End to end, handled
  • Recruitment, procurement, and fulfillment off your plate. Everything in one dashboard.
• The right households
  • 60k+ Highlighters, 90% completion, rich photo and video. Target by household size, pets, chore habits, and more.
• Data in under a week
  • Validate efficacy and ease before launch, and cut time-to-insight by up to 50%.

Case study · Clorox

How Clorox accelerated product innovation with lightning-fast consumer insights

• Competitive intelligence on pricing, positioning, and purchase intent
• Resource allocation guidance for quick refinement vs. further testing
• Fast-follow study to optimize key sensory attributes before launch
• 102% completion rate across a 7-day claims testing study

"Highlight was a cost-efficient, visual solution that provided trusted insights FAST."

7 days total study duration
Shilpa Khanna
Transformational Growth Insights at Clorox

Common household goods questions

What can you test for household products?

Highlight tests efficacy, ease of use, scent, and value perception for household brands — run in the rooms where the job actually happens, with photo and video of the chore in progress.

How do you know a household product actually works?

Highlight puts the product in real households to use on real messes, with testers reporting back on efficacy and ease of use — so you get honest verdicts instead of lab-only claims.

Can you target specific household types?

Yes. Highlight lets you target by household size, pets, chore habits, and more across the Highlighter Community, with 90%+ response rates and rich photo and video responses.

How fast can you validate household product efficacy before launch?

Most Highlight studies return decision-ready results in about a week, giving you time to validate efficacy and ease of use before launch.

Do you test cleaners, paper goods, and storage the same way?

Each category gets protocols suited to its job — Highlight tests cleaners on real messes and paper and storage products through everyday household use, all in the homes where they’re actually used.

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