Shipping platform updates so you can ship better products

The latest updates making product testing easier, faster, and more useful than ever.

Ask your results anything with AI Insights Chat

AI Insights Chat is an AI analyst built into your Highlight results. Ask a question about your product test in plain English, like “which flavor came out ahead, and why?”, and get the answer, the numbers behind it, and a chart where it helps, all in seconds. It reads every survey in your project, so you don’t need to remember how the study was set up. It never makes numbers up, either. Every figure is one Highlight already calculated for your results. Ask which differences are big enough to trust, read what people wrote in their own words, or ask a research question and get an answer from Highlight’s own experts.

Sequential monadic concept testing

Sequential monadic concept tests are now generally available — evaluate multiple concepts (whether product ideas, packaging, or creative) in a single survey and see which one comes out on top. Respondents view several concepts in a randomized order and answer a short set of questions after each one, so the winner wins on merit, not bias — and because every respondent evaluates multiple concepts, you get a reliable read on each with a smaller overall sample. Recommended question sets tailored to different survey lengths mean you’re never building from scratch.

Get to the takeaway with the new Summary tab

We’re excited to announce the Summary tab — the new default landing experience in Insights, delivering an AI-generated executive summary of your project’s results. Instead of reading every question equally, Highlight AI prioritizes your results against the research objectives you set during setup, leads with a clear verdict, and backs it up with your most decision-relevant metrics — so you reach the takeaway in minutes, not hours.

Export your survey as a shareable document

Export your full survey as a document and share it with anyone — ideal for stakeholders who don’t have a Highlight account. Send it to coworkers, gather their feedback, and refine before you launch.

What happens when research rigor meets AI

Let Highlight AI guide you to powerful insights — launch your survey with confidence, read your analytics with clarity, and go to market with a product that wins.

Highlight AI
Concept B is your clear winner on purchase intent — +31 points top-2-box over the control.
82% Appeal
64% Intent
51% Value
412 / 412 quality-checked

Crafting research-grade surveys has never been easier

The platform was built by research experts — and they keep adding ways to help you build better surveys, faster.

160+
Survey Blueprints
Expert-built templates spanning hundreds of use cases across the full product lifecycle.

17
Question types
For physical and digital testing alike — from concept testing to sensory scales.

250+
Question library
Expert-designed questions ready to drag and drop straight into your survey.

Customize your analytics views

Uncover deeper insights with new ways to slice your data in the Insights Suite.

• Median in Crosstabs: Median is on by default for scale questions, so outliers and skewed distributions don’t distort the story.
• Alienation Analysis: Now segmentable by respondent demographics — see fast who a product wins, and who it loses.
• Penalty Analysis: For longitudinal studies, reveal what drives dissatisfaction over time.

New features questions

How often are new product testing platform features released?
Constantly — this page's release list is reverse-chronological and updates every time something new lands in Highlight.

Will a new platform feature change how my existing surveys work?
No. New features and question types in Highlight are additive — anything already live in your account keeps working exactly as it did.

How do I find out what changed in the Insights suite?
Check this page first — Highlight Insights suite updates like Median in Crosstabs, Alienation Analysis, and Penalty Analysis are documented here as they ship.

Can I request a feature that isn't on the roadmap?
Yes — reach your Highlight account team or support with what you need. Feature requests from active teams shape a meaningful share of what ships next in the platform.