IHUT for Mondelez BFY SnackFutures Innovator
Key success metrics
| <2 days to fill the recruit for testers | 3 days from product receipt to live data | 98% completion rate |
The challenge
The SnackFutures sensory team at Mondelez International came to Highlight for support in launching a new sustainable snack product under one of its emerging brands. SnackFutures needed to test the product as early as possible in the learning journey to better understand formulation and messaging about leading-edge ingredients, sourcing, and formulations.
The product testing solution
Highlight packed and shipped three flavors of this early stage product to a strategically chosen segment of better-for-you purchasers from the Highlight community. The Highlight team filled the recruit in under 2 days.
"Highlight gives product testing at home a fresh look and feel which was missing in the industry. It is not only the turnaround of the results but also the pragmatic approach of the Highlight Team to make it happen for the client in the best possible way!" - Barbara Schandl, Insights Lead at SnackFutures Innovation
The business impact
In less than 10 days, the SnackFutures team was ready to adjust the recipe and messaging, prioritizing the nutritional elements and benefits that matter most, using consumer-friendly language.
Highlight delivered:
- Live data dashboards from Day 1 of fieldwork
- Real consumer feedback showing key drivers of interest and product fit within existing snack routine
- Prioritization of the flavor profiles and messages that resonated most, based on dietary preferences
- Qualitative texture to discern the right balance of flavor, ingredients, and nutrition that appeal
- The right ways to introduce consumers to new formulations and sourcing methods
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