Research best practices — Page 10 | Highlight
Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
Prototype testing for King's Hawaiian
Key success metrics 180 units tested nationwide, all 21+ years old 4 days from shipment received to live data in dashboards 94% completion rate The challenge King’s Hawaiian came to Highlight in February 2021 to discuss…
Read articleCountry Luau Partners with Highlight for a Pre-launch Digital Test
Key success metrics 120 product testers
Read articleWear Testing Advice for 2025: What Every Apparel Brand Needs to Know
The apparel landscape is shifting fast, and wear testing is no longer just a check for functionality—it's becoming one of the most powerful tools brands can use to stay relevant, agile, and consumer-first. Insights…
Read articleFrom R&D to Reality: How IHUT Transforms NPD
Every product development department is racing to be faster these days. Which is understandable. You want to stay ahead of the competition, and it's not called a fast-paced day and age for nothing. But how do you create…
Read articleBeyond the brainstorm: innovate with impact using IHUT
Innovation isn't improvisation. And improv certainly doesn't scale.
Read articleHow to Manage Consumer Perception and Avoid Brand Reputational Damage
Do people talk about you behind your back? If you’re an established CPG brand, or a new one that’s taking off, then they certainly do.
Read articleAgile sensory testing for cat litter innovation
Key success metrics 21 product samples sent nationwide 100% survey completion rate from targeted Highlighters 5 IDIs 45-minute online qual sessions Product testing in the pet care industry CPG brands in the pet care…
Read articleHow Hanes Made Wear Testing Part of Product Development
Who: Hanes Brands Highlight package: Premium Subscription Customer since: 2023 Key success metrics <1 week to fill a recruit 3 weeks faster to completion vs. other vendors 33 wear tests in under 3 years Hanes Brands…
Read articleWhat you need to know from Beauty Accelerate 2025
March 2025's Future of Beauty Innovation event brought together top beauty and personal care experts to share insights on emerging trends, challenges, and opportunities within the beauty industry. From cutting-edge…
Read articleCost reduction strategies that don't harm your brand
'Less is more' can be true in product development, but it's crucial you know exactly what to cut from your product—especially if the goal is to reduce costs, while also keeping customers happy.
Read articleBest Questions for Focus Groups to Move Your Product Forward
This is probably not the first article you're reading that advertises to have the best focus group questions out there. Yet you still haven't found those golden questions that would solve the mysteries your consumers…
Read articleCreating a buffer for tariffs on Chinese imports
Whether out of a desire to offer customers something new, or due to external pressures, consumer packaged goods (CPG) companies are always innovating. From unexpected, sustainably farmable ingredients (like seaweed) to…
Read article
Put the research to work
Tell us what you’re working on and we’ll map the right study in a 30-minute strategy session — no commitment required.