Claims Validation for Feminine Wellness Product

Key success metrics

The challenge

Wile came to Highlight to gather consumer feedback on their in-market perimenopause support supplement and validate their product claims. The various product claims included product efficacy, symptom relief, and purchase intent over a 30-day trial period. Additionally, Wile sought to leverage consumers' product reviews to bolster communication with their target audience, and inform their product/brand positioning and marketing efforts.

The product testing solution

Highlight shipped the perimenopause support supplement to women within the Highlight community currently experiencing perimenopause or menopause symptoms for agile in-home testing.

"I've been using this product for the past 30 days and have seen a huge difference in my perimenopausal symptoms. Here are five things I noticed:

1. I felt a feeling of calmness and my anxiety was reduced 2) My brain fog cleared and I was able to better focus. 3) I slept better due to the sense of calmness, but also because my night sweats were reduced. 4) My mood and energy level improved 5) I was less fatigued. I recommend this product to anyone going through perimenopause who is experiencing symptoms." - Real Highlighter open-ended response

The business impact

In less than five weeks, the Wile team had their answers and insights uncovered, including:

• Product efficacy, symptom relief, and sensory insights about the supplement
• Clarity around purchase intent and price sensitivity
• Over 100 product reviews to be used for their website and marketing communications

Thanks to Highlight's dashboards, the team had immediate, real-time insights on the product while still fielding the survey. Post-project analytics provided the Wile team with qualitative, in-depth answers from an honest, unbiased, and engaged group of Highlight testers.