Your Toolkit to Countering the Macroeconomy

In 2025's volatile CPG landscape of tariffs, supply chain shifts, and regulatory change, consumer research can be your route through the chaos to clarity.

In this report

• Real-world tactics for overcoming panicked headlines with data
• How Head of Customer Development Carly Shira's team injects confidence into product development
• Ways to keep innovation moving despite tariff and supply chain volatility

In the wild world of CPG, success is never guaranteed. In today's landscape of tariffs, supply chain shifts, and regulatory change, consumer research can be your route through the chaos to clarity — real-world tactics for injecting your product development process with the confidence that data can bring.

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