Expert Panel: The Power of Packaging

Packaging isn't just the icing on the cake — it's crucial to the product itself. See how Whipnotic and Cabinet Health use packaging to transform the end-to-end consumer experience.

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In this report

• Why packaging is often the first moment of truth for a new product
• How Whipnotic and Cabinet Health use structural and graphic design to drive shelf standout
• How to validate packaging in realistic shopping and usage contexts before a national run

In this special edition of the Highlight Reel from Showcase 2024, Nate Rosen of Express Checkout joins innovative brands Cabinet Health and Whipnotic to discuss the many ways product packaging can transform the end-to-end consumer experience.

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