Get accurate and reliable insights into your products

Highlight's product intelligence platform uses the latest qualitative and quantitative research methodologies to provide you with accurate and reliable insights.

Capture the nuances of your target consumer

Our qualitative data collection process is built on the latest research methodologies, including surveys, video diaries, interviews, and more. We carefully screen and recruit participants who match your target market and are willing to provide detailed feedback on their experiences with your products.

Your quantitative research, streamlined

The Highlight product intelligence platform streamlines the data collection process, ensuring researchers get reliable numerical data quickly and efficiently. With customizable templates and an intuitive project planning interface, our platform makes it easy to create and distribute surveys to large sample sizes, ensuring statistical significance.

The live dashboard provides valuable, real-time insights into consumer attitudes, behaviors, and preferences toward products helping researchers identify trends and patterns.

Insights in action

Packaging and product optimization testing for Freestyle Snacks

• Achieved 92% completion rate (24 samples sent to 100 product testers)
• Received rich, qualitative data about their product packaging
• Benchmark data within the "better for you" snack category gave the Freestyle Snacks team the information they needed to create compelling retailer decks
• Freestyle Snacks gathered location-specific data that could inform their retail expansion strategy

Read the case study

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Choose faster innovation today.

See why brands like Nestlé, Estée Lauder, Colgate, and more trust Highlight with their physical product testing needs.