Getting onto Retailer Shelves

Getting onto retailer shelves — or staying there — requires more than a great product. It requires a powerful narrative backed by real consumer data. Highlight can help sales teams walk into retailer conversations armed with the quantitative confidence and qualitative consumer voice they need to win. Using a hybrid quant + qual approach grounded in the physical product experience, Highlight builds the sell-in story from the ground up.

Key Questions Addressed

• We have an upcoming meeting with a major retailer and we need consumer data to support our story — can you help?
• Flexible qual + quant to support retailer sell-in story.

Common Outcomes

• Quantitative data visualizations
• Qualitative video response downloads & AI generated showreels

Note: Participants will be shoppers of the retailers of interest.

Methodology Guide

Quick Hits

• Hybrid Quant + Qual
• N=100+ Quant // N=30+ video subset
• Close-ended + Open-ended + Video & Image Upload
• ~3 weeks turnaround (ship to results)

Typical audience: shoppers of the specific retailer(s) of interest

For more information on designing your audience and sample size, see here .

Standard Inputs (Highlight Blueprint)

• Overall Liking
• Purchase Intent
• Key product attribute ratings (retailer-relevant)
• Open-ended on product experience (likes, dislikes, usage occasions)
• Recommended add-on: Video & image upload prompts (for qual subset)

+ Can add from any of our available / recommended questions and/or write your own

Stimuli:

physical product samples sent to participants who shop at target retailer(s)

Standard Outputs

• Quantitative data visualizations (scorecard + charts)
• Qualitative video response downloads & AI generated showreels
• Summary of key themes from open-ended questions
• Crosstabs with customizable banners + statistical significance testing

Reach out to your Customer Enablement rep if you have any questions about leveraging Highlight for this use case!

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