Add Stimuli

Upload one image per concept you want to evaluate.

Tip: review best practices for effective stimuli design here

Don't have all your stimuli finalized just yet? That's ok - just add a placeholder image and come back to complete it when you're ready.

Define Audience

Define all of the specifications of the audience you'd like to test with, including the number of responses per stimulus, qualifying criteria, and quotas.

Qualifying criteria can include selections from our pre-targeted list of demographic criteria and custom criteria you create.

If your research requires multiple audiences, you can create them separately or create one then duplicate.

Design Surveys

Each Concept Test project comes pre-loaded with the surveys using the Concept Tester blueprint. Customize your surveys using Custom Questions and researcher-approved questions from the Question Library from the right side menu.

Summary

The Summary tab helps you review your project's setup overall. Ensure the project's cost and timeline work for you, and review any identified issues before hitting Submit.

Still need help? Browse the Help Center.