Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

• Oct 29, 2021
  Webinar Recap: Agile Innovation Within Big CPG
  30,000 new products are launched every year and 90% of them fail. Some fail publicly with everyone watching, others fail on a smaller stage but with the same amount of pain. How does big CPG navigate this harsh reality…
  Read article

• Oct 8, 2021
  Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth
  SnackFutures, Mondelēz International’s innovation and venture hub, is changing the game by creating well-being snack brands and investing in cutting edge start-ups who share in their mission to create snacks that are…
  Read article

• Aug 19, 2021
  Method Series: Choosing the Right Sample Size
  Clients often come to us with a clear research need but are looking for guidance on sample size. How much is too much? Too little? In this post, we answer your FAQs and help you determine the right number of people to…
  Read article

• Aug 10, 2021
  Longitudinal Deep-Dive for Good Pharma
  Challenge Good Pharma came to us as an emerging brand in the coffee & tea category, wanting to conduct a longitudinal efficacy study, where target consumers with specific needs would consume daily functional beverages…
  Read article

• Jul 30, 2021
  Method Series: You Have Your Data - Now What?
  Highlight's guide to leveraging consumer insights to make an impact, across different audiences. Consumer insights are critical for product development, marketing, and sales. But often, we see our brands collect tons of…
  Read article

• Jul 21, 2021
  The June Highlight: Honoring Pride Month 🏳️‍🌈
  This past month in June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono insights in support of Pride Month. We hope in providing this access to consumer feedback and data, we can help…
  Read article

• Jul 12, 2021
  How to Design Sensory Tests During the Prototyping Stage
  The Five Sensory Test Design Principles Product development has become a data-driven, practically data-obsessed, process. With insights being core to more and more steps along the product development lifecycle, we…
  Read article

• Jun 22, 2021
  Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
  As the driving force behind what is now the Highlight consumer and client experience, Ethan Kellough, Highlight’s CPTO and Founder has been at the forefront of the technological development. With years of product design…
  Read article

• Jun 9, 2021
  Agile Message Optimization for Biena Chickpea Snacks
  Challenge This brand came to us as an emerging player in the snack category, wanting to understand: Name resonance and mission statement refinement New message optimization and fit with product Channel optimization for…
  Read article

• Jun 9, 2021
  Agile At Home Learning for SnackFutures
  Challenge The SnackFutures sensory team at Mondelēz International came to us in April 2021 for support in launching a new sustainable snack product under one of its emerging brands. SnackFutures needed to test the…
  Read article

• Jun 8, 2021
  ImpactSKU x Highlight 2021 for CPG product teams
  For the second year in a row, Highlight is excited to be a proud partner of ImpactSKU!
  Read article

• May 18, 2021
  Message Optimization for Ocean Spray
  Challenge Ocean Spray came to us in October 2020 for support in launching its newest brand, Atoka. As the first brand to emerge from its Lighthouse Incubator and Ocean Spray’s first foray into the D2C market , Ocean…
  Read article