Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

• [Jan 30, 2023
  
  **Tech-Enabled In-home Usage Testing for Better Products | Highlight** \
  Tech-Enabled In-home Usage Testing for Better Products In-home usage tests (IHUTs) are an important tool for product researchers, sensory scientists, and consumer insights professionals. But IHUTs can be expensive and…\
  Read article](/content/blog/tech-enabled-in-home-usage-testing-for-better-products-highlight/index.html)
• [Jan 6, 2023
  
  **Streamlining Concept Testing with Technology | Highlight** \
  The consumer packaged goods (CPG) industry is an ever-evolving landscape. This means that manufacturers and marketers must constantly stay abreast of the latest trends and technologies to ensure their products remain…\
  Read article](/content/blog/streamlining-concept-testing-with-technology/index.html)
• [Nov 28, 2022
  
  **Recap: Highlight @ TMRE 2022 for CPG product teams** \
  Didn’t catch the Highlight team or their session at The Market Research Event this year? We’ve got your back with the event “highlights” you don’t want to miss.\
  Read article](/content/blog/recap-highlight-x-tmre-2022/index.html)
• [Nov 23, 2022
  
  **Founder Spotlight: Nikki Seaman of Freestyle Snacks** \
  Nikki Seaman, founder and CEO of Freestyle Snacks , is reinventing olive snacking—marinated olives in liquid-free packaging built for on-the-go enjoyment. In this Founder Spotlight, Nikki shares how product testing…\
  Read article](/content/blog/founder-spotlight-nikki-seaman-of-freestyle-snacks/index.html)
• [Sep 21, 2022
  
  **Alcohol Product Testing: The Top 5 Use Cases** \
  What’s inside the can or bottle is critical for consumers to keep coming back for more, but ensuring that product is perfect has been traditionally very difficult - until now. Liquid testing is key, and Highlight has…\
  Read article](/content/blog/alcohol-product-testing-the-top-5-use-cases/index.html)
• [Aug 22, 2022
  
  **Founder Spotlight: Fiona Co Chan of Youthforia** \
  Fiona Co Chan is the founder and CEO of Youthforia , a beauty company that revolutionized the way we think about makeup. Youthforia was founded on the idea that makeup should be an extension of skincare — made with…\
  Read article](/content/blog/founder-spotlight-fiona-co-chan-of-youthforia/index.html)
• [Jun 21, 2022
  
  **Sage start-up advice from GreenBook Pitch Winners** \
  Content originally published on Greenbook\
  Read article](/content/blog/sage-start-up-advice-from-greenbook-pitch-winners/index.html)
• [May 9, 2022
  
  **Highlight Wins Startup of the Year at Greenbook's IIEX Conference** \
  Content originally posted on PR Newswire.\
  Read article](/content/blog/highlight-wins-startup-of-the-year-at-greenbooks-iiex-conference/index.html)
• [Apr 7, 2022
  
  **Highlight's Engineering Philosophy** \
  Highlight’s mission to build better products for people and the planet starts at home. If you’re in the business of revolutionizing product development for companies from their early stages to the Fortune 100, you’re…\
  Read article](/content/blog/highlights-engineering-philosophy/index.html)
• [Mar 15, 2022
  
  **Highlight Raises $8.2M to Modernize In-Home Product Testing** \
  Have you ever been standing in a mall or other public space when you're randomly asked to test a product or take a survey? Or maybe you've seen an ad to be a part of a research study in a nearby focus group facility?…\
  Read article](/content/blog/highlight-raises-8.2m-to-modernize-in-home-product-testing/index.html)
• [Jan 11, 2022
  
  **Launching BOLD Highlighter for CPG product teams** \
  In 2021, we watched as the Highlighter community continued to rapidly grow and expand. Alongside our Highlighters continuing to express their eagerness to share more of their invaluable feedback on products, we found…\
  Read article](/content/blog/launching-bold/index.html)
• [Nov 29, 2021
  
  **What It Truly Means to Be Tech-Enabled in Product Research** \
  30,000 new products are launched every year and 90% of them fail. Some fail publicly with everyone watching, others fail on a smaller stage but with the same amount of pain. The societal impact is in the human capital…\
  Read article](/content/blog/what-it-truly-means-to-be-tech-enabled-in-product-research/index.html)