Research best practices — Page 14 | Highlight

Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

22 Brand Collabs Bringing Innovation to Food & Beverage Shelves

Are we living through a new era of “the brand collab”?

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What Sensory Testing Really Means to a Consumer Research Scientist

Our enjoyment of a product begins long before we start consuming it.

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How Highlight cultivates an engaged community of product testers

At Highlight, people make all the difference. Whether we’re talking about our team of product research thought leaders, our customers, or our leadership team , it’s the amazing people that enable us to build better…

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Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team

Highlight continues its impressive growth journey with leadership team expansion Highlight is excited to announce a newly evolved leadership team to support and drive our mission to help build better products–for people…

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5 Predictions for Packaging Innovations in 2024

Whether you’re in the business of coffee makers, underwear, or salty snacks, your packaging matters—a lot. Unfortunately, though, it’s not easy to get packaging right. With so many factors to consider, there are so many…

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Benefits of A Human-First Approach in Business Development

Sales is all about numbers, right? Quotas, pipelines, the grind. But here’s the thing: none of that matters without the human connection. That’s what really drives success.

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WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

“The world is changing faster than ever before.” A familiar proclamation that we have all read, felt, internalized, and - dare I say - likely become a bit numb to as we continue to see just how dauntingly fast the world…

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Highlight Raises $18M Series A for Product Research

Dear Highlight community,

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The Market Research Timeline: Methodologies and Tech Advancements

Market research has come a long way since its early days in the 1920s. In those days, advertising effectiveness was measured using the Starch Test, which involved door-to-door canvassing to determine how well ads in…

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Why Legacy Brands Need Alienation Testing

Evolving with consumer tastes is challenging. The market demands change, and consumers crave novelty. But with every product update, companies risk alienating long-time devotees. Take the example of Oreo. This…

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Claims Testing to Stay Ahead in Uncertain Times

In today's hyper-competitive marketplace, companies must continually innovate and improve their products to stay ahead of the competition. One crucial aspect of product testing is claims testing, which helps companies…

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Taste and Sensory Tests for Unforgettable Products

As any product researcher or sensory scientist knows, taste tests and sensory tests are essential in the product development process. They help to ensure that products meet consumer expectations and preferences, and can…

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