Beyond the Product: Dynasty x Highlight Webinar | Highlight
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Wed, Nov 4, 2026 · 10 AM PT / 1 PM ET
Featured Interview
Sarah Shah spent 25 years in food and beverage marketing and product development, starting at brands like Vitaminwater and Dannon. When she couldn't find a hydration drink made for women like her, she built one. Dynasty makes daily electrolyte sticks, especially for women in midlife and beyond.
In this episode of The Highlight Reel, Sarah joins Highlight CEO Dana Kim to talk about what it takes to launch a new CPG brand: spotting the gap, getting the product right, and reaching the people it's made for.
What you’ll learn
- What 25 years at big CPG brands taught Sarah about launching a product, and what changed when the brand was her own
- Why Dynasty went after a consumer most hydration brands overlook: women who want everyday hydration, not marathon fuel
- How Sarah used Pulse to test more than the product, from positioning to website and ad messaging
- How to turn consumer feedback into marketing choices that land, before you spend on a launch
Here's the twist. Some of the biggest decisions Sarah made with Pulse, powered by Highlight Twins, weren't about the product at all. What she heard from consumers informed Dynasty's new website and its Meta ads. She'll walk through how she did it, and how any team can use consumer insight to make marketing decisions that connect.