About Highlight's product intelligence team

Highlight is a product testing platform for CPG and retail products — helping brands make innovation consumer-led.

Revolutionizing product intelligence to create products people love

Online user research has transformed in recent years, but the tools and processes available to physical product developers remain largely the same as they were in 1980 – think mall intercepts and sterile focus groups. These methods are expensive, hard to coordinate, and not all that reflective of how people use products in real life. As a result, products get rushed out the door with inadequate research and 90% of the 30,000 new products launched every year fail. Highlight exists to revolutionize product intelligence and in turn, build better products for all. We streamline everything from recruit to data set, including all the logistics of getting your product to your target customers. Whether you're targeting kitten-owning millennials or retinol-using women over 50 in California, with Highlight you can get projects moving with just a few clicks and receive insights in weeks.

Some of our mission-aligned brand partners:

Mission, vision & purpose

Mission
To empower brands to create products people love — faster, smarter, and with confidence.

Vision
We envision a world where the Highlight product intelligence platform fuels all product innovation and renovation with real, end-to-end consumer insights.

Purpose
Our purpose is to enable our customers to build better products for people and the planet.

Our investors & associations

Highlight is a women and minority-owned, venture-backed market research platform.

Recent press and company announcements

Press release\
Former SurveyMonkey COO and new VP of Product join Highlight leadership team\
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Article\
Highlight's product intelligence platform makes everyone a research pro\
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Forbes\
Why agile consumer product testing is the environmentally friendly choice\
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We love what we do, and so can you.

Highlight is building a team that's passionate about helping products exceed the rising bar we have for them.