Test your messaging before it reaches the market

Accelerate your development cycle with rapid CPG message testing that delivers the insights you need — without the delays.

Message testing

Highlight AIFinding

Leading with results over ingredients drove the lift.

+26 pts

persuasion lift

72%

believe

Message resonance

% who find it persuasive

Message B59%

Message A41%

Message C34%

72% also rate message B believable

Built for innovators. Loved by product teams. Trusted by leading brands.

Eliminate the risk of costly message failures

Real reactions, real context

Test product messaging with real consumers in authentic environments to capture genuine reactions and preferences.

Feedback that becomes direction

Comprehensive analytics translate consumer feedback into clear, actionable recommendations for your messaging strategy.

Reputation protected

Validate claims and positioning statements before launch — and avoid costly post-launch corrections.

How Highlight does it

Validate resonance, prevent missteps, launch with confidence

01

Real-time message response tracking

Monitor how consumers react to your messaging as they encounter it, capturing immediate emotional responses alongside considered feedback. The platform and in-house experts turn reactions into authentic, actionable reads — eliminating guesswork around message efficacy and post-launch surprises.

02

Comparative message performance analysis

Test multiple message variations simultaneously to find your strongest performers. Side-by-side comparisons reveal which headlines, value propositions, and calls-to-action resonate most with your target consumers — so you know exactly which messages to prioritize, with less creative waste.

03

Audience segmentation intelligence

See how different consumer groups respond — demographics, psychographics, and purchase behavior. Response patterns surface across segments, revealing which messages work best for each audience so your messaging speaks directly to their motivations.

Case study · Aeston West

How skincare brand Aeston West used Highlight for claims testing

• Claims validated with real product testers to prove visible, tangible results
• Repurchase intent measured with unbiased opinions from real potential customers
• Blinded in-home usage testing complemented clinical sensitivity tests for sensitive-skin consumers
• Qualitative video feedback gave the team the insights they needed for launch

Read the case study

Getting started is simple

1

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

2

We ship your products

We handle recruitment and distribution to get your products into the right homes.

3

See your data instantly

Feedback streams into the platform and becomes actionable insight as it arrives.

Validate product messaging before market launch

Brand claim verification

Test bold claims against consumer perception. Learn which benefits resonate — and which statements need refinement before they reach your audience.

Positioning validation

Confirm your intended market position matches consumer understanding, and catch interpretation gaps before launch.

Competitive message analysis

Evaluate your messaging against competitor claims head-to-head. See which messages invite trial and increase velocity.

Audience alignment

Verify core messages resonate with your intended segments — and which groups respond best to each approach.

Common message testing questions

What types of product messages can I test?

All of them — product claims (health benefits, ingredients, performance), packaging copy, shelf talkers, digital ads, social content, and brand positioning statements. From functional benefits (“removes 99% of stains”) to emotional messaging (“brings families together”), across every consumer touchpoint.

What’s the fastest way to get consumer insights on my messages?

Complete message-testing insights arrive in approximately 3 weeks from recruit to final report. A streamlined process and engaged community maintain 90%+ completion rates, so you can test multiple variations and still launch ahead of competitors.

Can message testing identify messaging that might alienate my audience?

Yes — specialized alienation testing identifies messaging that inadvertently distances consumers. Thoughtful responses (1–2% junk data versus the ~30% industry average) reveal potential pitfalls before they damage brand reputation or purchase intent.

How do I test messages with very specific or niche audiences?

The curated community reaches audiences down to a 3% incidence rate — left-handed coffee enthusiasts, parents with specific dietary restrictions — with 90%+ completion rates even at super-niche targeting.

Worried your message will miss the mark?

Skip the guesswork — gather meaningful feedback that reveals what your audience truly thinks about your messaging, and make smarter decisions faster.