More than a standard market research agency

Make confident decisions with research-grade software built for better products — in-depth insights, tailored to your ICPs, at the speed your business moves.

Market research

Highlight AIFinding

• 98% data reliability
• 7 days survey to insight

Highlight vs agencies

Data reliability you can trust

Highlight 98%
Industry average 70%
Rigorous vetting keeps junk data to 1–2%, not ~30%

Built for innovators. Loved by product teams. Trusted by leading brands.

Research-grade methodology that makes everyone a market research pro

Tailored to your industry

Every industry and customer is different, so a one-size-fits-all approach doesn’t work. Flexible, customizable software lets you tune research to your most pressing business questions.

Built on rigorous method

Powerful software grounded in research-grade methodology gives you the flexibility, customizability, and support to run studies that hold up to scrutiny.

Relevant and applicable

We take the time to understand your industry’s nuances, target market, and competitive landscape — delivering insights that are immediately applicable, not just interesting.

Data-driven strategies for a competitive advantage

Insights you can act on

We don’t just hand you raw data. Numbers and charts mean nothing without context, so we focus on clear recommendations backed by real-world evidence — buying behaviors, market gaps, campaign effectiveness.

From data to a plan

If 60% of your audience prioritizes sustainability, we guide how to align product development and messaging to match. You don’t just get data — you get a plan to boost sales, deepen loyalty, and reduce missteps.

A modern alternative to the agency

Get the in-context learning you need to build better products on real consumer insights — without the timelines, hand-offs, and price tag of the traditional agency model.

Case study · Clorox

How Clorox replaced a slower agency model with fast, trusted insights

• 102% completion rate achieved in just 7 days with targeted category purchasers
• Real-time insights within a week; complete analysis within 30 days of shipment
• Competitive intelligence clarified purchase intent, price sensitivity, and shopping cart strategy
• Lightning-fast follow-up study optimized sensory attributes before the launch timeline locked

Getting started is simple

1. Design your test
   Define your objectives, create your survey, and set parameters for your ideal testers.
2. We ship your products
   We handle recruitment and distribution to get your products into the right homes.
3. See your data instantly
   Feedback streams into the platform and becomes actionable insight as it arrives.

Market research solutions we provide

• Product benchmarking
• Idea & concept screening
• Feature prioritization
• Claims testing

Common market research questions

Which market research solutions does Highlight provide?

A wide depth and breadth — in-home usage testing (IHUT), claims testing, concept testing, sensory testing, and package testing, among others — all on one integrated platform.

How does Highlight ensure the accuracy of its findings?

Reliable data starts with clear, neutral survey design and careful participant selection. Every tester is thoroughly screened to represent the demographics, psychographics, and lifestyles you need, with ongoing quality scoring and participation monitoring to keep the community engaged and the data trustworthy.

What’s the difference between quantitative and qualitative research?

Quantitative research focuses on numbers and statistics, like surveys; qualitative research explores behaviors and emotions. Highlight provides both in one platform, as an alternative to the outdated agency model.

How do I choose the right market research partner?

Look for deep experience in your sector, methodologies that match your goals — surveys, in-home testing, and beyond — and a proven track record of insights teams actually use to make decisions. And weigh communication: you want a partner with in-house expertise to guide you, not just another vendor.