in home usage testing archived

Fast, reliable IHUT testing for better products

Gather authentic consumer feedback in the natural environment of real homes — with full visibility from recruit to data set.

Highlight AIFinding

The new product earns repeat purchase.

+28 pts

repeat lift

79%

satisfied

Acceptance after a usage cycle

180 real homes · significance-tested vs control

Built for innovators. Loved by product teams. Trusted by leading brands.

Real-time analytics reveal exactly how consumers interact with your products in their daily routines.

Frozen, refrigerated, blinding, repack, returns — Highlight manages all product distribution, you name it.

Skip the months-long feedback cycles — a streamlined process delivers reliable insights in weeks.

Test in authentic usage environments
Real homes present what sterile facilities never can — distractions, time pressure, family dynamics, varied storage. In-home testing captures the usability issues and delights that only emerge in real-world context.
Reach diverse households and lifestyles
Product performance varies across family structures, living situations, and income levels. The community spans single professionals, busy families, empty nesters, and multigenerational households.
Get the what and the why together
Structured ratings, usage frequency, and performance scores arrive alongside detailed narratives, photos, and video testimonials that explain the reasoning behind the numbers.

“We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond.

94% completion, 180 participants

Jennifer Norris Sr. Manager, Consumer Insights at King’s Hawaiian

Design your test
Define your objectives, create your survey, and set parameters for your ideal testers.
We ship your products
We handle recruitment and distribution to get your products into the right homes.
See your data instantly
Feedback streams into the platform and becomes actionable insight as it arrives.

See how your product truly performs when people use it as intended at home.

Blind protocols show exactly where you stand against competitors.

Confirm improvements don’t compromise what customers already love.

Learn how packaging and messaging land in real shopping scenarios.

How reliable is in-home usage test data?
Traditional surveys throw out ~30% of responses as junk; Highlight maintains 1–2% through rigorous screening. A 48% acceptance rate, red-herring questions, and demographic verification produce a 90%+ survey completion rate — well above the ~70% industry average for traditional research approaches — from engaged, thoughtful participants.
How fast do insights come back?
Decision-ready data in as little as 14 days from project kickoff — compared to the 6–8 weeks traditional research agency timelines typically require, and without any sacrifice in data quality.
How narrow can participant targeting get?
Down to a 3% incidence rate — parents of kids with specific dietary restrictions, particular beauty routines, unique lifestyle preferences. Verified community profiles enable precise targeting.
How do I analyze the results?
Real-time analytics and reporting support sentiment analysis, competitive benchmarking, usage pattern analysis, and claims substantiation — patterns surface without spreadsheet wrestling.