In-Home Product Testing Platform | Highlight
Test products with real humans, real fast
Highlight is the product research platform that runs your IHUT end to end — recruiting, shipping, in-home use, AI-powered analysis — so CPG innovation teams get decision-ready consumer feedback in days, not quarters. Explore our product testing software built for physical CPG products.
"Laid out the critical steps to getting good, usable data. I’d use Highlight at the very beginning."
324 respondents in <10 days
Cason
Founder & CEO
"Gives product testing a fresh look and feel that was missing in the industry — with fast turnaround and a pragmatic approach."
<2 days to fill the recruit
Barbara Schandl
Insights Lead
"Highlight was used very tactically for decisions around flavor names, pricing, and packaging design."
<24 hrs to results
Adam Kost
Founder
"We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond."
4 days to live data
Jennifer Norris
Sr. Manager, Consumer Insights
"I did not expect that result at all. You get so deep into your own brand, you become blind."
<1 week to collect data
Matthew Gardner
Managing Director
"Had we just done this survey years ago, it would’ve saved us multiple name and packaging changes."
~90% completion rate
Jeannie K.
VP of Marketing
"I’ve worked with a lot of consumer research companies before, and by far, Highlight is my favorite."
6 weeks popup launched
Dulce Almario
Business Accelerator Lead
"Highlight was a cost-efficient, visual solution that provided trusted insights FAST."
20 days shipment to report
Shilpa Khanna
Transformational Growth Insights
"Highlight helped us step back and confirm we have something solid in a competitive market."
97% texture satisfaction
Kayla Graham
Founder
"Highlight helped us make the final decision on what to do and which way to move forward."
3 of 4 SKUs for launch
Vilija Bartkuvienė
Head of US Sales
"It was peace of mind to hear such positive responses when they didn’t even know our brand name."
100% completion rate
Kaitlyn Schneider
VP, Brand & Product Development
"Testing is a formalized step in our research process now. We’re not putting product out on the floor until it’s been wear tested."
<1 week to fill the recruit
Dana French
Director of Consumer Insights
"AI summaries are incredibly valuable. Having that done for you reduces the time from insight to action."
152% completion rate
Kelly Murphy
General Manager
"Highlight answered a lot of my questions — it felt affirming. When you come up with a concept, it’s exciting to know people are interested."
93% completion rate
Gaïana Joseph
Founder
Create seltzer people love.
Trustworthy data, in days, reviewed by experts, with the logistics handled for you — everything a study needs, in one place.
90%+ survey completion rate Usable data per study
- Highlight~99%
- Industry avg~70%
<14 days from kickoff to decision-ready data Project timeline
- Submitted
- Review
- Fielding
- Responses
- Results
100% expert-reviewed before launch On every single study
- AI guided
- Expert reviewed
Run any study type without switching tools.
In-home usage testing
Concept testing
Claims testing
Taste & sensory testing
Package testing
Competitive benchmarking
Prototype testing
Audience profiling
Rating & review generation
*and more!
Rigorous research, without the research degree.
Concept, prototype, or finished product — Highlight guides you to the right study design, then puts an expert behind it. Quant and qual, every stage of the lifecycle, all in one place.
Insights, instantly.
Turn raw data into meaning and make confident, evidence-backed decisions faster than ever before — across the entire product lifecycle.
Gummy candy in-home test
Flavors: Wild Cherry, Black Licorice, Peach Ring, Mango Chili, Blue Raspberry, Pomegranate
90 testers
Summary: Surface what they love, and why. Explore, filter and investigate responses. Scorecard: Score every metric that matters.
All flavors: What they loved at home
- +Crave-able fruit flavor
- +Just-right chew
- ±Sourness divides
- −“Too tart” for some
Watchouts: Where they hesitated The strongest pushback is intensity — a vocal share call Mango Chili and Black Licorice “overpowering.” A smaller group flags stickiness and a too-firm chew, and a handful want less artificial-tasting sweetness. None of these are dealbreakers for the lead flavors, but they cap repeat intent on the bolder profiles.
714 verbatims auto-themed in real time
89% positive Flavor appeal to ratings.
| Flavor | Rating |
|---|---|
| Peach Ring | 80% |
| Wild Cherry | 73% |
| Mango Chili | 67% |
| Blue Raspberry | 60% |
| Pomegranate | 40% |
| Black Licorice | 33% |
Peach Ring leads on taste appeal — but switch to Scorecard before you call it.
Purchase interest
Peach Ring and Blue Raspberry perform best with 53% and 60% top-box ratings showing significantly stronger purchase interest after in-home trial.
| Metric | Wild Cherry | Black Licorice | Peach Ring | Mango Chili |
|---|---|---|---|---|
| Purchase interest | 47% | 27% | 53% | 40% |
| Taste appeal | 80% | 33% | 80% | 67% |
| Uniqueness | 20% | 80% | 33% | 93% |
| For you | 47% | 20% | 73% | 53% |
| Clarity | 73% | 60% | 87% | 67% |
Green = significantly higher at 95% confidence; letters mark which columns it beats. Peach Ring wins where it counts — appeal, fit, and clarity.
How Hanes built wear testing into their product innovation cycle <1 week to fill a recruit