Test products with real humans, real fast

Highlight is the product research platform that runs your IHUT end to end — recruiting, shipping, in-home use, AI-powered analysis — so CPG innovation teams get decision-ready consumer feedback in days, not quarters. Explore our product testing software built for physical CPG products.

"Highlight answered a lot of my questions — it felt affirming. When you come up with a concept, it’s exciting to know people are interested."

93%completion rate

Gaïana Joseph

Founder

"Highlight helped us step back and confirm we have something solid in a competitive market."

97%texture satisfaction

Kayla Graham

Founder

"Highlight was used very tactically for decisions around flavor names, pricing, and packaging design."

<24 hrsto results

Adam Kost

Founder

"Highlight was a cost-efficient, visual solution that provided trusted insights FAST."

20 daysshipment to report

Shilpa Khanna

Transformational Growth Insights

"Gives product testing a fresh look and feel that was missing in the industry — with fast turnaround and a pragmatic approach."

<2 daysto fill the recruit

Barbara Schandl

Insights Lead

"Testing is a formalized step in our research process now. We’re not putting product out on the floor until it’s been wear tested."

<1 weekto fill the recruit

Dana French

Director of Consumer Insights

"We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond."

4 daysto live data

Jennifer Norris

Sr. Manager, Consumer Insights

"I did not expect that result at all. You get so deep into your own brand, you become blind."

<1 wkto collect data

Matthew Gardner

Managing Director

"I’ve worked with a lot of consumer research companies before, and by far, Highlight is my favorite."

6 wkspopup launched

Dulce Almario

Business Accelerator Lead

"Highlight helped us make the final decision on what to do and which way to move forward."

3 of 4SKUs for launch

Vilija Bartkuvienė

Head of US Sales

"It was peace of mind to hear such positive responses when they didn’t even know our brand name."

100%completion rate

Kaitlyn Schneider

VP, Brand & Product Development

"Had we just done this survey years ago, it would’ve saved us multiple name and packaging changes."

~90%completion rate

Jeannie K.

VP of Marketing

"AI summaries are incredibly valuable. Having that done for you reduces the time from insight to action."

152%completion rate

Kelly Murphy

General Manager

"Laid out the critical steps to getting good, usable data. I’d use Highlight at the very beginning."

324respondents in <10 days

Cason

Founder & CEO

Create seltzer people love.

Trustworthy data, in days, reviewed by experts, with the logistics handled for you — everything a study needs, in one place.

90%+ survey completion rate

Usable data per study

Highlight~99%

Industry avg~70%

<14days

from kickoff to decision-ready data

Insights, instantly.

Turn raw data into meaning and make confident, evidence-backed decisions faster than ever before — across the entire product lifecycle.

60,000+ Highlighters who actually want to help

Not a panel of box-checkers — a curated community of vetted, articulate testers selected for relevance, reliability, and engagement.

60k+

Pre-vetted, engaged Highlighters

48%

Acceptance rate — rigorous screening for thoughtful, honest feedback

1–3%

Incidence-rate audiences within reach

90%+

Completion, with rich photo and video responses

We handle the boxes. You handle the breakthroughs.

Highlight is vertically integrated, so physical product testing doesn’t mean physical headaches. We manage recruiting, shipping, and returns end to end — including the hard stuff.

Fully integrated, end-to-end logistics

Refrigerated & frozen shipping

Blinding & repackaging for unbiased tests

Real-time status updates

Real teams. Real results.

Turn insights into products people love.

Put your next product in real homes and get decision-ready feedback in days. A 30-minute demo, real product examples from your category, no salesy slide deck. Promise.