Product testing just got easier

Highlight is a 3-in-1 product testing platform that brings data insights, logistics and shipping, and product testers together under one roof.

Highlight's integrated approach ensures data quality across each step of the process, and unlocks unprecedented speed and agility.

• Highlight's articulate community of testers average >90% completion rates.
• We prepare, blind, repackage, refrigerate, ship—whatever is needed—for your products to safely make it to our testers.
• Our platform makes research-grade survey design easy, and automates analytics that quickly answer your most burning business questions.

See how the Highlight platform powers product success

Built for brands like

With Highlight, everyone can be a product research pro

The Highlight insights platform streamlines your research from project set up, to live data, and automated analytics. Highlight's research expertise is built into every feature (and our team is here to help!), so you never have to start from scratch or go it alone.

Use Blueprints to build research-grade surveys

Highlight's experts have built surveys so you don't have to. Need to run a taste test? Use the Sensory Blueprint as is, drag and drop in your custom questions, or delete questions you don't need.

Explore and segment your data as results roll in

Jump into your data from Day 1 of field work. Take advantage of immediate data visibility to slice and dice the numbers as you wish so you and your team can make faster, more granular pivots.

Automated analytics answer your burning business questions

Quickly uncover key optimization areas, identify a winner, and understand drivers of performance in days instead of weeks to give your teams the competitive edge you need to win in increasingly tight product development cycles.

.svg)

See a preview of the new platform on-demand

If you missed the first Highlight Showcase on from 2024, don't worry. You can catch all the on-demand sessions. For a step-by-step walkthrough of the new platform, watch as Highlight's product leadership team shows what's coming to all users in early 2025.

.png?width=1200&height=672&name=Showcase%20FU%20email%20images%20(4).png)](/content/preview-the-new-highlight-platform/index.html)

See how the Highlight insights platform can fuel your innovation & renovation pipeline

The latest from Highlight

DOWNLOAD NOW

INSIGHTS REPORT See How Consumer Preferences Have Evolved
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
Download Now

Read now

CASE STUDY How Hanes Built Wear Testing into their Product Innovation Cycle
Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
Read now \
WATCH NOW

ON-DEMAND WEBINAR The Highlight Reel: Better-For-You Beverage Edition
Beverage innovators, here's what you need to know for 2025, courtesy John Herman of BERO, Alex Doman of Stiller's Sodas, and insights from 2,000 members of Highlight's product testing community.
WATCH NOW