alcohol and liquid
Find the pour people come back for.
Spirits, beer, wine, and the fast-growing non-alc aisle. Blind taste, branding, and occasion fit — tested with verified, of-age drinkers.
Top-box appeal
80%▲ 18 pts
vs control
Driver scores
- Taste: 88
- Aroma: 72
- Finish: 66
Highlight AI Finding
Finish decides whether they pour a second.
+24 pts
repeat lift
0.73
occasion fit
Presentation
Purchase intent
6 concepts · 300 testers 1 / 8
Alcohol & NA
Built for the bar cart
Custom taste and brand testing, age-verified end to end. Liquid wins repeat, but the label wins the first buy. We test both — blind sips to settle the recipe, full-dress packaging to settle the shelf — with drinkers who actually shop your set.
Age verification, compliant fulfillment, and occasion-based screening built in. From craft NA to premium spirits, you get clean reads without the regulatory headache.
Why teams choose Highlight
Turnkey, targeted, and fast
Three reasons beverage-alcohol teams move quicker.
- Compliant, end to end
Age-verified recruiting, procurement, and fulfillment handled for you — every shipment by the book. - Drinkers who fit the occasion
60k+ Highlighters, 90% completion. Screen by category, ABV preference, occasion, and drinking frequency. - Data in under a week
Settle the blend or the bottle before you commit to a run, and cut time-to-insight by up to 50%.
Case study · Country Luau
Country Luau Partners with Highlight for a Pre-launch Digital Test
- 120 geographically targeted hard seltzer drinkers aged 21+ recruited in under 24 hours
- Four packaging concepts and potential flavors assessed via digital survey
- Actionable direction on package design and flavors that resonate with target consumers
- Purchase drivers and price point validated before launch
"I used Highlight for a concept test with relevant consumers prior to our product launch. The survey was completed in <2 days and was used very tactically for decision-making around flavor names, pricing, and packaging design."
— Adam Kost
Founder at Country Luau
Common alcohol & NA questions
What can you test for alcohol and non-alcoholic beverages?
Highlight runs blind taste and recipe testing alongside full-dress packaging and branding for spirits, beer, wine, and the fast-growing non-alc aisle — all with age-verified drinkers.
How do you verify legal drinking age for testers?
Highlight builds age verification and compliant fulfillment into every alcohol and NA study, so recruiting and shipping stay by the book from screening through delivery.
Can you target drinkers by occasion or category?
Yes. Highlight lets you screen by category, ABV preference, occasion, and drinking frequency across the Highlighter Community, with 90%+ response rates.
How fast can you settle a blend or bottle decision?
Most Highlight studies return results in about a week, cutting time-to-insight by up to 50% — enough time to settle the recipe or the packaging before you commit to a run.
Do you test packaging separately from the liquid?
Yes — Highlight runs blind sips to settle the recipe and full-dress packaging tests to settle the shelf, so you can isolate what’s actually driving the first buy versus the repeat.
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