Holiday Retail Report 2024: Consumer Behavior in an Uncertain Economy | Highlight
Holiday Retail Report 2024: Consumer Behavior in an Uncertain Economy
A consumer insights report compiled exclusively for Showcase 2024 on grocery shopping behaviors, discretionary spending, and holiday budget shifts.
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In this report
- Stress levels related to money
- Money-saving measures consumers today are taking
- How financial stress is or isn't impacting holiday spending plans
For Showcase 2024, Highlight conducted original research with our proprietary community of product testers on grocery shopping behaviors, discretionary spending, and other possible consumer budget shifts through the end of 2024 (and beyond). In this report, you'll discover how economic uncertainty is influencing decisions, from everyday purchases to holiday splurges, and what this means for businesses and brands.
In this survey of 1,600+ Highlight product testers, we asked consumers to weigh in on their financial stress and how it is (or isn't) impacting holiday spending plans.