Highlight × Good Housekeeping Institute (UK) | Highlight

GHI expertise meets Highlight technology

Combine the Good Housekeeping Institute's trusted authority with Highlight's fast, turnkey product testing platform to validate concepts, prototypes, and claims before launch.

Top-box appeal

Highlight AI Finding: Visibly brighter whites in one wash was the top repeat-purchase driver.

Interested in product research in the UK?

We'd love to chat more about your research roadmap and how we can help.

Good Housekeeping Institute trust meets Highlight technology

Good Housekeeping, the UK's biggest and most trusted lifestyle magazine. For over 100 years, the Good Housekeeping Institute has become the authority for product testing and endorsement in its market. In a first-of-its-kind partnership, UK brands can access GH's unrivalled expertise and high-quality test panel with Highlight's pioneering technology for fast, scalable product research, from concept validation to in-home testing, sampling, and launch optimisation.

A century of testing authority

The Good Housekeeping Institute brings 100+ years of trusted testing authority. Highlight delivers fast, scalable research technology. Together, we offer UK brands a complete product testing solution from concept to launch.

Expert and consumer, one platform

Combine GHI expert lab testing with in-home consumer feedback from engaged GH members. Validate concepts, test prototypes, benchmark against competitors, and earn the GHI Approved endorsement — all through one integrated platform.

Actionable insight in weeks

Accelerate product development with turnkey research that delivers actionable insights in weeks, not months. From sensory testing to claims validation, get the data you need to launch with confidence.

Trusted testers from the GHI community

Through this partnership, UK brands can tap into the Good Housekeeping Institute's 100+ year legacy of trusted testing combined with Highlight's proven in-home testing platform. Access a highly engaged panel of GHI members who provide intensive, frank, and detailed feedback on your products — from early concepts to final prototypes. Every tester brings the reliability and authority that only the GHI community can deliver.

"Frank, detailed feedback — from early concepts to final prototypes."

Quality experience, quality data

Good Housekeeping Institute members are highly engaged, reliable testers who provide frank, detailed feedback on products. Through Highlight's mobile-optimized platform, GHI testers receive invitations to participate in research, complete profile questions, and share in-home usage insights. This proven combination of GHI's powerful community and Highlight's streamlined technology delivers intensive consumer feedback that informs faster, smarter product decisions from concept through launch.

Blend expert and consumer testing for complete validation

This partnership combines the Good Housekeeping Institute's century of trusted authority with Highlight's proven testing platform. UK brands gain access to expert research and testing protocols, powered by Highlight's technology for fast, accurate results — from concept validation to in-home usage testing to claims substantiation. Get a full-picture view of how your products perform across scientists and consumers, all delivered with speed, scale, and reliability.

Seamless logistics for seamless execution

Now bringing our seamless logistics infrastructure to the UK. Whether you need turnkey product distribution across the UK or prefer to manage shipping yourself, our platform adapts to your workflow. When you need us to get products in hands, we handle the complexity so you can focus on the insights.

See how Good Housekeeping Institute and Highlight power product testing in the UK

  1. Prototype & validate: Test before you launch.
  2. Launch & endorse: Build consumer confidence.
  3. Understand & expand: Diagnose performance, refine positioning.

Ready to test smarter and launch faster in the UK market?

Discover how the GHI × Highlight partnership delivers fast, reliable product testing — from concept validation to in-home trials — backed by 100+ years of trusted consumer authority.