Platform

We believe that great products are built on more than just how they look — they need to taste, smell, and feel right, too. Whether you’re validating a new formula or benchmarking against competitors, Highlight makes it easy to understand how your product truly lands with real people.

With a purpose-built platform and in-context sensory best practices, Highlight helps teams walk away with a clear optimization roadmap grounded in real consumer feedback — not guesswork.

Key Questions Addressed

• Does my product hit the mark in terms of key sensory and product characteristics?
• How should I improve the sensory aspects of my product to ensure consumer satisfaction?
• Which prototype drives the greatest sensory performance?

Common Outcomes

• Sensory performance against key metrics via scorecard summary + comparative analysis of performance if multiple products included
• Penalty Analysis to pinpoint barriers to product performance and identify critical areas for improvement before launch
• Open-ended feedback on sensory performance
• Recommendations on areas of optimization & refinement

Methodology Guide

Quick Hits

• Quantitative
• N=75+ per product recommended
• Monadic or Sequential Monadic
• ~3-4 weeks turnaround (ship to results)

Typical audience: category purchasers and/or product concept acceptors

For more information on designing your audience and sample size, see here .

Standard Inputs (Highlight Blueprint)

• Overall Liking (Hedonic Scale)
• JAR (Just About Right) scales for key sensory attributes (e.g., flavor intensity, texture, aroma)
  • See our article about how to write JAR questions here!
• Comment on Likes
• Comment on Dislikes
• Comment on Suggestions to Improve
• Purchase Intent

+ Can add from any of our available / recommended questions and/or write your own

Stimuli: physical product samples (blinded or branded)

Standard Outputs

• Scorecard of metrics included in your survey + statistical significance testing
• Penalty Analysis report identifying barriers to product performance
• Summary of key themes from open-ended questions
• Data visualization for all survey questions
• Crosstabs with customizable banners + statistical significance testing

Reach out to your Customer Enablement rep if you have any questions about leveraging Highlight for this use case!

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