Industry Know-How

• 8 Step Process to Completing Market Opportunity Analysis
• Brand Perception Research: Things Marketers Need to Know
• Claims Testing Guide
• Clothing Testing Best Practices for Apparel Brands
• CLT vs IHUT: What’s the difference?
• Competitive product testing: Metrics that matter
• Focus group research explained: When & how to use this method
• Fundamentals of a Price Sensitivity Meter
• How do ABX tests work, and when should you use them?
• How Innovation Drives Modern Product Development
• How to build a product feedback loop that actually works
• How to conduct a blind test: Setup & implementation
• How to craft effective in-depth interview questions
• How to Create a Product Development Workflow
• How to Create an Effective White Space Strategy for Product Innovation
• How to do a benchmark analysis for product & competitor insights
• How to Do Competitor Benchmarking
• How to do Effective Product Attribute Testing
• How to Identify & Target White Space Customers
• How to use triangle tests in market research
• How to Write and When to Use JAR (Just About Right) Questions
• Innovation vs Renovation: What's the Real Difference?
• Innovative Product Development (Your Roadmap to Market Leadership)
• Learn from these 7 Product Benchmarking Examples to Build a Competitive Edge
• Market research process steps: A complete process guide
• Monadic vs Sequential Monadic: What's the Difference?
• Organoleptic testing: Complete setup & implementation guide
• Physical prototype guide for CPG brands
• Projective techniques: Types & when to use them
• Qualitative research interview guide: Types & techniques
• Qualitative research questions: Examples & how to write them
• Refresh — How Long Does a New Product Development Timeline Really Take?
• Refresh: How to design a taste test survey that uncovers authentic feedback
• Six stages of the new product development process
• Van Westendorp Pricing
• What Are Benchmarking Analysis Tools & How Do They Work?
• What Are Different Types of Market Research?
• What Are Marketing Claims? Legal Risks Explained
• What are product insights? Complete analysis methods guide
• What Are the Most Effective Research Methods for New Product Development?
• What Are the Most Important Customer Perception Metrics?
• What are trio tests and when should you use them?
• What is a discrimination sensory test?
• What Is Comparison Testing & How Can It Improve Research?
• What is consumer market research? A complete overview
• What is correction co-creation? Methods & best practices
• What Is Effective Benchmarking?
• What is efficacy testing & how to measure results
• What is ethnographic research & when to use it
• What is Exclusive Product Innovation?
• What is Garment Testing & When Should You Do It?
• What is market segmentation? Complete strategy guide
• What Is Monadic Testing & When Should You Use It?
• What Is Primary Market Research & How Does It Work?
• What is product intelligence? Definition & business benefits
• What Is Product Perception & How Can You Improve It?
• What Is Product Renovation & Can It Save Your Product?
• What Is Product Usage Research and Why Does It Matter?
• What is secondary research? Methods, sources & best practices
• What is sensory testing & how can it improve your products?
• What Is Sequential Monadic Testing in Market Research?
• What is sustainable packaging? A guide to making the right choice
• What is the laddering technique? Complete research guide
• What Is the Law Requiring Truthful Labels?
• What Is the Modern Product Development Process?
• What is thematic analysis? Complete method guide
• What Is Wear Testing for Apparel Products & Why Do You Need It?
• What Is White Space Analysis & How Can It Boost Your Business?
• What Is White Space Mapping?
• What Percentage of New Products Fail?
• When (and how) to use paired comparison testing
• When to use product reformulation - and not new product development
• White Space Analysis Template for a Competitive Edge
• Why alienation testing matters for CPG brands
• Why Benchmarking Is So Important (And the Risks of Skipping It)
• Why Unsubstantiated Claims Matter for CPG Brands
• Writing Effective Participant Instructions