Owning Success for Your Owned Brands

In a breakout session for Retail Dive's virtual event on post-holiday season learnings, CVS Health's VP of Store Brands and Highlight's CRO discuss building a brand portfolio that delivers on consumer wants and needs.

In this report

• How CVS Health's product development and evolution created a portfolio that delivers on consumer needs
• How the team set themselves up for product success in 2025 and beyond

Mike Wier, Vice President of Store Brands at CVS Health, sat down with Highlight Chief Revenue Officer Calista Corley for a Retail Dive breakout session on post-holiday season learnings, product development, and setting up for success in the year ahead.

Get the full report